About The Bow
Marketing & Consulting for Cruise Lines
As a strategic marketing and operations consulting company, THE BOW specializes in the development of marketing concepts, campaigns, product development, and operations consulting for the cruise industry. Our main goal is to support cruise lines in optimizing their customer experience and developing their products.
We accompany our clients along the entire customer journey, from acquiring new customers at the first touchpoint with the product, to the long-term acquisition of loyal guests through exceptional onboard experiences.
Our expertise covers a wide range of areas, including marketing, food & beverage, hotel operations, and German travel distribution. With our extensive knowledge of the cruise industry and our international network , we offer a comprehensive perspective on the industry and develop modern concepts and campaigns for national and international cruise lines.
Marketing & Communication
With an eye on the future, we pursue modern, contemporary approaches tailored to the individual product. Through our partner network, we offer support in the areas of product marketing and communication, such as online marketing, trademarking as well as in the implementation and production of print and motion picture materials.
Support of firmly established cruise lines on the German market
In cooperation with established marketing teams, we develop contemporary marketing and communication concepts. This goes hand in hand with the adaptation of the existing marketing concept to the expected development of target group needs in an extended time horizon. With this approach, we offer project-based campaign development or long-term support for the B2B and B2C sectors.
Introduction of new cruise products on the German market
In close collaboration with the cruise line, we define a concrete marketing strategy that builds on a long-term collaboration or within the frame of a kickoff campaign. We take into account the views and needs of your internal management and sales teams, identify the right channels to place the product and always keep the big picture in mind.
Product Development
The cruise industry is one of the most dynamic industries in the world. The constantly changing environment and customer needs also require cruise products to be adapted. We accompany cruise lines in the further development of their products with the goal of a contemporary customer perception.
1. identification of the needs of your customers
2. further development of the product by refining the ideas & the concept .
3. elaboration of a product development concept
4. provision of a concrete roadmap - project-related or in the context of a long-term cooperation
Consulting
We offer a comprehensive understanding of the industry that forms the basis for optimizing your product - from the customer's first contact with the product to on-board operations. We are committed to working with our cruise partners to provide customized programs for onboard F&B teams and management development. The path to sustainable success is through engagement at all levels of shipboard operations and onshore support and leadership. We guide you to firmly establish and sustain employee engagement and support management and leadership teams to achieve organizational goals. Our consulting services focus on, among other things:
-Shipboard and shore-based leadership development:
We work with your leadership teams to ensure the big picture is always in view.
-Onboard management development:
We ensure that corporate strategies and objectives are implemented through management engagement and the application of best practices.
-Retention, Satisfaction, Development and Engagement of Onboarding Personnel:
We work with the existing personnel structure and provide a blueprint for creating training and engagement programs.
Vision & Misson
Enthusiasm is the key when it comes to retaining customers.
At THE BOW, our vision is to be the leading marketing and operations consulting company for cruise operators on the German market. We strive to use our in-depth knowledge of the industry and our expertise in onboard management development, crew and staff management and retention programs to help our clients achieve success. Through our innovative marketing strategies and commitment to exceptional customer service, we aim to increase awareness of the cruise product, generate new customers and retain loyal ones, ultimately contributing to the growth and success of the cruise industry.
We have made it our mission to bring the fascination of cruising, the ships themselves and all the exciting destinations around the world closer to as many people as possible. With our values of integrity, honesty, enthusiasm, imagination, vision and dedication, we work closely with our partners to develop customized services that make a lasting impact on the cruise product for guests. We define our approach as contemporary, modern and visionary, and our exclusive focus on the cruise industry with experience at all levels sets us apart from our competitors. By partnering with cruise companies and providing innovative solutions, we aim to enhance the cruise experience and help our customers achieve their business objectives.
Contact The Bow
Your request
Are you interested in a cooperation? Contact us here or directly at contact@thebow.de
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