About The Bow

THE BOW is a strategic marketing and operations consulting company that specialises in the cruise industry. Our company has three distinct business units: product development, marketing & communication and operations consulting. 

We believe that sustainable success comes from engagement at all levels, from onshore product development and management to shipboard operations. We develop customised programs and campaigns for established cruise lines with the goal of enhancing the product experience, and create concepts for introducing new cruise lines to the demanding German cruise market.

With our extensive knowledge of the cruise industry and our international network, we have the expertise to focus on both national and international ocean-going and river cruise lines.